Australia Travel

Australia doing more to attract visitors in 2017

by Ray Clancy on April 13, 2017

in Australia Travel

The number of people visiting Australia in the 12 months to February 2017 increased by 10% compared with the same month last year, the latest figures show.

But while the country remains ever popular there was a fall of 2.1% in the numbers visiting in the month of February with 780,100 doing so and officials have taken steps to keep encouraging people to visit Australia.

Some $5 million is being made available to the tourism sector in Queensland which has recently been affected by Cyclone Debbie to make sure all facilities are ready for new visitors.

Trade, Tourism and Investment Minister Steven Ciobo said that the message is that this part of Australia is open for business and pledged funds to mend damaged infrastructure.

Funds will also be spent on marketing Queensland abroad in conjunction with Tourism Australia and with money from the Queensland Government a total of £10 million will be spent overall.

With 8.35 million visitor arrivals in the 12 months to the end of February 2017, Australia wants to continue to attract a high number of people. A breakdown of the figures show that those arriving for a holiday were up 16.8% year on year and business visitors increased by 2.5%.

Students increased by 11% to 549,700 over the same period, while those arriving to work fell by 2% to 300,900.

While more visitors are expected from China, there is a new direct air route from Melbourne and Sydney to Ho Chi Minh City in Vietnam launching next month. Assistant Minister for Trade, Tourism and Investment, Keith Pitt, said that the flights will boost tourism and business opportunities in both countries.

The Jetstar Australia flights will begin in May 2017, operating four times weekly from Sydney and three times weekly from Melbourne, subject to regulatory approval.

Pitt explained that the routes will build the rapidly growing Vietnamese tourism market, which has seen a 21% increase in Vietnamese visitors to Australia in the past 12 months.

Tourism is a $120 billion a year industry employing about one in 12 Australians and accounting for 10.9% of Australia’s exports and Australia is also a leading destination for Vietnamese students abroad.

‘Vietnam is Australia’s fourth-largest international education market and we want our universities to remain a preferred choice for Vietnamese students,’ Pitt added.

Pitt has recently attended the Executive Education and Training Showcase, involving 15 Australian education and training institutions, highlighting the potential for Australian education providers to deliver tailored education products and services in Vietnam.

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