Australia set to get visitor boost from new deal with China

by Ray Clancy on December 13, 2016

in Australia Travel

More people in China are being encouraged to visit Australia with a new partnership agreement, which set to boost the number of tourists and create more jobs in the country.

Next year has been declared Australia-China Year of Tourism and China is Australia’s fastest growing and highest spending international visitor market. More than a million Chinese tourists visited Australia in 2015/2016, up 22.3% from the previous year and they spent almost $9 billion during their stay.

china-southern-airlinesIn the past 12 months, China Southern Airlines has increased capacity to Australia by 35% with 56 weekly services now operating between Guangzhou and Sydney, Brisbane, Melbourne, Perth and Adelaide, as well as Shenzhen to Sydney.

Figures released by Tourism Australia indicate that spending by Chinese visitors to Australia could rise to $13 billion annually by 2020. Chinese visitors currently spend an average of $8,000 each on every visit to Australia, more than any other source market.

Now Australia and China Southern Airlines have deepened their commercial relationship, signing a new partnership agreement that will accelerate their existing marketing activities in China.

A three-year Memorandum of Understanding (MoU) will mean funding going towards a range of campaigns and joint promotional activities, according to John O’Sullivan, managing director of Tourism Australia.

He explained that building a strong relationship with China Southern Airlines had been a top priority for Tourism Australia since its long-term, strategic plan for China was unveiled in 2010.

‘China Southern continues to invest significantly in its Australian network and in Australian tourism. The airline now carries a fifth of all Chinese arrivals into Australia, more than any other international carrier,’ he added.

According to China Southern Airlines president Tan Wan Geng, Australia is a market that is highly valued in China with opportunities to expand commercial relationships further.

The new arrangements will remove all capacity restrictions between Australia and China for each country’s airline. ‘We have also liberalised traffic rights and code share arrangements, which are important for Australian airlines. This will enable Australian and Chinese airlines to service destinations between and beyond both countries, and will allow them to take full advantage of their cooperative arrangements with their commercial alliance partners,’ said Australian Transport and Tourism Investment Minister Steven Ciobo.

He added that the growth in visitors from China will boost the tourism and hospitality industries in Australia and create more jobs.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: