Campaign launches to attract more young people to South Australia

by Ray Clancy on February 5, 2018

in Australia Travel

South Australia is proving popular with young people from around with world with more visiting the state in 2017 than in previous years.

Some 134,000 international youth travellers and working holiday makers visited South Australia in 2017, an increase of 5.1% with Tourism Australia hoping to encourage even more to do so.

Australia Tourism

(By Benny Marty/

Many of the young people who travel to Australia end up in New South Wales and want to visit the well-known attractions such as Sydney and the Great Barrier Reef. But tourism chief want to encourage them to visit regional Australia too.

Tourism Australia’s tongue in cheek news channel, Aussie News Today, has spent a week in the South Australia featuring a number of ideas for young people including highlighting the coastline and unique wildlife.

According to John O’Sullivan, Tourism Australia managing director, there are life changing experiences available to young travellers and working holidaymakers across the length and breadth of the country.

‘We want to put a smile on young people’s faces by finding and sharing fun and uplifting stories from across Australia, showing the world why our country is the perfect place for young travellers to visit. Regional Australia is such a big part of our youth story,’ he said.

Australian Minister for Trade, Tourism and Investment Steven Ciobo has said that young travellers under 30 are a critically important part of Australia’s visitor mix.

‘Youth travellers are vital to the growth of Australia’s regional tourism businesses. Some 43% in every tourism dollar is spent in regional Australia and this is even more pronounced for youth,’ he pointed out.

‘Young people tend to stay longer, spend more and travel further in the search for unique and exciting experiences, and country Australia has those in abundance. This campaign will shine a light on the incredible and diverse adventures you can have here and will encourage youth in the important markets of the UK, Italy, Germany and France to make Australia their next holiday destination,’ he added.

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