Chinese visitors to Australia continue to grow

by Ray Clancy on December 13, 2017

in Australia Travel

The Chinse love affair with Australia continues with the latest figures showing that spending by Chinese visitors now exceeds $10 billion.

That is a substantial amount of the record £41.2 billion spend by international visitors overall in Australia by more than eight million international visitors during the record 268 million nights they stayed during the year ending September 2017.

Sydney Opera House Tourists

(Aleksandar Todorovic/Shutterstock.com)

This strong growth is being led by key Asian markets including China, India, Hong Kong, Malaysia and Japan. During the 12 months Australia welcomed 1.33 million Chinese visitors, just shy of the largest arrivals market of New Zealand with 1.35 million.

Tourism Minister Steve Ciobo said that the 2017 China-Australia Year of Tourism, an open capacity aviation agreement with China and significant visa reform, has contributed to the 13% growth in spend by Chinese visitors.

Another market that has seen consistent growth is the United States, with visitors and spending both growing by 40% over the last three years and youth travellers to Australia are also growing strongly with a 10% increase in spend in the year ending September 2017.

Spending by international visitors was strong across the states and territories with Tasmania seeing a 33% increase and ACT a 27% increase.

This comes at a time when the total international aviation capacity to Australia increased by 6% year on year and visitor numbers from China are forecast to continue to grow with eight new aviation routes between China and Australia planned for the next 12 months.

Brisbane has just welcomed its first ever direct flight from Beijing with Air China’s new route now operating four times a week. The new route is expected to inject more than $191 million into the Queensland economy over the next four years. More than 170,000 Chinese travellers are expected to travel to Queensland.

Meanwhile, Tourism Australia’s latest youth campaign, Aussie News Today, has already reached over 20 million 18 to 30 year olds in Australia’s key youth markets via social media with more than 10 million views of the content recorded since it was launched.

The news channel’s roving reporters Nick ‘Honey Badger’ Cummins, Teigan Nash and Lincoln Lewis have been sharing some of the unique attractions and life changing experiences available to young travellers and working holidaymakers.

Australia was also voted the Best International Youth Destination at the recent British Youth Travel Awards. ‘The opportunities for Brits down under are boundless, ranging from some of the world’s best surf, to great sporting events and wildlife you can’t see anywhere else,’ said Denise von Wald, regional general manager for Tourism Australia.

‘Australia is home to some of the most rewarding youth travel experiences in the world. For those who want to combine travel with temporary work, Australia offers the Working Holiday Maker (WHM) programme where young Brits can work and travel in Australia for up to two years,’ she added.

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