New vision to be created to attract more people to visit Australia

by Ray Clancy on February 16, 2018

in Australia Travel

Australia’s tourism leaders are to develop a bold vision for Australian tourism to ensure the industry keeps attracting record numbers of visitors and creating jobs.

More and more people opt to visit Australia for holidays, to see family, to work part time and as students, and that is set to continue.

Now the newly created Beyond Tourism 2020 Steering Committee has been established to attract an even greater share of the world’s 1.3 billion international travellers. Doing so will create new Australian jobs, according to Tourism Minister Steven Ciobo.

It is good news, not just for those taking a vacation, but also for students and backpackers as the hospitality and tourism industry offers them job opportunities.

There is also going to be more choice for those travelling to Australia with more new airline routes announced and opening for business in 2018.

These include Malaysia Airlines with direct flights four times per week between Brisbane and Kuala Lumpur from 06 June and Qatar Airways will start flying A380 aircraft on its Perth route from 01 May, boosting passenger capacity by 44% or more than 115,000 seats a year.

Hainan Airlines began direct services twice a week between Shenzhen and Cairns in December and Qantas will begin direct flights four times per week between Melbourne and San Francisco from late 2018.

Australia is currently enjoying record numbers of international and domestic travellers who are staying longer and spending more. In the year ending September 2017, tourists spent a record $125.3 billion.

Ciobo said that to grow this further, Australia needs to develop a new long term vision for tourism, encouraging innovation, harnessing new technology and reducing red tape that will offer a world-class experience for travellers.

‘With a growing Asian middle class right on our doorstep, Australia is positioned at the epicentre of future tourism growth. That is why the Turnbull Coalition Government has brought together Australia’s most experienced tourism leaders to shape the beyond Tourism 2020 strategy,’ Ciobo explained.

‘This will ensure we continue to grow visitor numbers and their expenditure, driving economic growth and creating new Australian jobs,’ he added.

The Committee is chaired by former Sydney Airport chief executive officer Kerrie Mather and will report its findings to the Government later in 2018.

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