Record number of visitors to Australia in 2015

by Ray Clancy on March 3, 2016

in Australia Travel

A record number of people visited Australia in 2015, up 8% on the previous year and the coming year is also expected to see a rise in visitor arrivals.

There was an increase in numbers from India, China, the United States and the UK, with strong growth in people visiting for a holiday and also to see family and friends.

People are also spending more with the data from the Australian Bureau of Statistics (ABS) revealing that international expenditure grew 18%, reaching a total of $36.6 billion.

beach-gold coast-vacation

The data also shows that arrivals from all of the top 15 inbound markets and the leisure segment remained bullish with holiday arrivals up 10% and people visiting friends and relatives up 7%.

Strong growth was recorded in holiday visitor arrivals from key source markets with an increase of 27% from India, 22% from China, 15% from the United States and 12% from the UK.

Similarly, expenditure grew for most of the top markets with the exception of Japan and Italy, down 2% each while total spend for the fourth quarter of 2015 quarter grew 21%, the strongest quarter in the year.

China continues to be the strongest performing market in terms of expenditure, up 45% to $8.3 billion, while spending by visitors from India increased by 38% to $1.1 billion while from the Hong Kong it was up 23%, from the US up 22%, from Singapore up 20%, from South Korea up 18% and from the UK up 12%.

Also, despite significant cut backs in direct aviation capacity, Malaysia recorded positive growth in visitor spend, up 7% and overall, leisure spend recorded strong growth of 16% in 2015.

Tourism Research Australia has projected that international visitors will stay more than 300 million nights in Australian cities and 78 million nights in regional areas by 2024/2025. This represents an average annual growth of 5% between the year ending June 2016 and June 2025.

Air passenger growth received a strong boost from lower air fares in 2015, on average they were 5% lower than in 2014. The fastest growth was registered by Middle Eastern carriers with 10.5% growth year on year, amounting to 14.2% of traffic, overtaking the US at 13.4%.

It is suggested that the continued decline in oil prices is likely to provide further stimulus for air travel growth in 2016. Some air routes are growing, others declining. Capacity out of Malaysia fell 24% between July and November 2015 while it was up 9% from the United Arab Emirates, up 10% from the US, and up 11% from both China and Japan.

Looking ahead Canberra is to receive its first international flights from Singapore to Canberra and onward to Wellington, New Zealand. There will also be an expansion of air services between Australia and Canada with an extra 3,000 seats between Canada and the four major international gateways of Brisbane, Melbourne, Perth and Sydney. A further 3,000 seats will be available from December 2016, providing 9,000 seats a week for airlines of both countries.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: