Australia's push to encourage more young international travellers on the country's working holiday maker programme is gathering momentum, with industry and travel partners lining up to get involved.

Tourism Australia is spearheading the drive to attract more backpackers with a new $10 million global youth campaign after concerns were raised about falling numbers due to a new tax regime that will be introduced in January 2017.

studentbackpackersUncertainty over the tax policy, known as the backpacker tax, is believed to have led to fewer young people applying for working holiday maker visas and even once the new tax rate was announced there were worries it would still put off would be travellers.

Now Tourism Australia has signed agreements with six state and territory partners as well as more than a dozen travel companies who will offer competitive deals targeting young people in the UK, Ireland, France, Germany, Italy, Canada and the Nordics.

John O'Sullivan, Tourism Australia's managing director, believes the quality and quantity of the deals would help stimulate interest and bookings. 'Youth travel is a price sensitive market and we've been very mindful of that fact as we've gone about developing partnerships for this campaign. This is the most comprehensive package of youth focused travel offers we've ever had in market at one time,' he said.

As part of a three year Memorandum of Understanding (MoU) signed in London between Tourism Australia and STA Travel to help kick off the global campaign, youth travellers in the UK have been offered flights to Australia from £499 as well as a £100 discount against the cost of a working holiday maker visa application.

'We've been involved in a number of successful youth collaborations in the past and all have resulted in an increase in our Australian youth holiday packages, particularly working holiday maker bookings,' said STA Travel chief executive officer John Constable.

The six state and territory tourism organisations supporting Tourism Australia's youth focus are Destination New South Wales, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria.

Commercial partners include STA Travel and StudentUniverse in the UK, Australie Autrement and STA Travel in France, HM Touristik and STA Travel in Germany, the USIT in Ireland, Go Study Australia, and WEP in Italy, Go Overseas, Student Work Abroad Programme, Student Universe, TravelCuts and the Work and Travel Company in Canada and Kilroy in the Nordic region.

The campaign is targeting youth travellers, specifically seeking to reverse a current downturn in arrivals with working holiday maker visas which allow young people from participating countries to work as they travel around the country.

It is part of a package of recently announced Government measures to increase Australia's attractiveness as a working holiday maker destination. Farmers and employers in the hospitality, tourism and retail industries have already said they are short staffed in many areas due to the fall off in backpacker arrivals.